Marketing on the Internet
Pallab Paul
(Assistant Professor of Marketing at the Daniels College of Business of the University of Denver, Denver, Colorado, USA. Internet: ppaul@du.edu)
24025
Abstract
Examines the impact of the Internet on the marketing aspects of businesses today. Looks at its future and how businesses can use its unlimited potential to their advantage. Concludes that the Internet has many risks associated with its use, but it has many benefits too.
Keywords
Citation
Paul, P. (1996), "Marketing on the Internet", Journal of Consumer Marketing, Vol. 13 No. 4, pp. 27-39. https://doi.org/10.1108/07363769610124528
Publisher
:MCB UP Ltd
Copyright © 1996, MCB UP Limited