Marketing on the Internet

Pallab Paul (Assistant Professor of Marketing at the Daniels College of Business of the University of Denver, Denver, Colorado, USA. Internet: ppaul@du.edu)

Journal of Consumer Marketing

ISSN: 0736-3761

Publication date: 1 August 1996

Abstract

Examines the impact of the Internet on the marketing aspects of businesses today. Looks at its future and how businesses can use its unlimited potential to their advantage. Concludes that the Internet has many risks associated with its use, but it has many benefits too.

Keywords

Citation

Paul, P. (1996), "Marketing on the Internet", Journal of Consumer Marketing, Vol. 13 No. 4, pp. 27-39. https://doi.org/10.1108/07363769610124528

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Publisher

:

MCB UP Ltd

Copyright © 1996, MCB UP Limited

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