TY  - JOUR
AB  - Takes an initial look at ways consumers use credit and how differences in credit usage by store type may be used to develop relationship building marketing programs. Retailers are recognizing the importance of developing and maintaining long‐term relationships with customers. Using credit usage information is one way of identifying consumers’ purchasing behavior. Illustrates how differences in retail credit usage could be used to individualize marketing efforts by retailers. Also suggests how these efforts will benefit retailers in terms of creating loyal customers.
VL  - 13
IS  - 2
SN  - 0736-3761
DO  - 10.1108/07363769610115384
UR  - https://doi.org/10.1108/07363769610115384
AU  - Paden Nita L.
PY  - 1996
Y1  - 1996/01/01
TI  - Retail credit usage and relationship marketing
T2  - Journal of Consumer Marketing
PB  - MCB UP Ltd
SP  - 26
EP  - 35
Y2  - 2024/05/11
ER  -