TY  - JOUR
AB  - Provides marketers with both a broad‐based and an industry‐specific understanding of the marketing implications of GATT. First presents background information regarding GATT, followed by an overview of the key provisions of the agreement. Provides an analysis of a number of consumer product industries to help assess the potential industry‐specific impact of GATT on the “offensive” and “defensive” marketing strategies which are described in the study.
VL  - 13
IS  - 1
SN  - 0736-3761
DO  - 10.1108/07363769610107383
UR  - https://doi.org/10.1108/07363769610107383
AU  - Tucci Louis A.
PY  - 1996
Y1  - 1996/01/01
TI  - The general agreement on tariffs and trade (GATT): implications for consumer products marketing
T2  - Journal of Consumer Marketing
PB  - MCB UP Ltd
SP  - 35
EP  - 61
Y2  - 2024/04/25
ER  -