Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000002601. When citing the article, please cite: Paul Herbig, John Milewicz, (1993) “The relationship of reputation and credibility to brand success”, Journal of Consumer Marketing, Vol. 10 Iss: 3, pp. 18 - 24.

Citation

(1995), "Erratum", Journal of Consumer Marketing, Vol. 12 No. 4, pp. 5-10. https://doi.org/10.1108/07363769510795697