TY  - JOUR
AB  - Consumer interest concerning the health aspects of food products has
grown in recent years. Consequently, media attention to scientific
studies about the beneficial or detrimental effect on consumers′ health
has resulted in substantial changes to the consumption of certain
products. A recent CBS 60 Minutes program, The French Paradox,
highlighted the health issues concerning red wine consumption. As a
result, red wine sales have climbed significantly. Discusses the
managerial implications for preparing and reacting to similar
situations.
VL  - 11
IS  - 2
SN  - 0736-3761
DO  - 10.1108/07363769410058894
UR  - https://doi.org/10.1108/07363769410058894
AU  - Dodd Tim H.
AU  - Morse Steve
PY  - 1994
Y1  - 1994/01/01
TI  - The Impact of Media Stories Concerning Health Issues on Food Product
Sales: Management Planning and Responses
T2  - Journal of Consumer Marketing
PB  - MCB UP Ltd
SP  - 17
EP  - 24
Y2  - 2024/09/23
ER  -