Consumer interest concerning the health aspects of food products has grown in recent years. Consequently, media attention to scientific studies about the beneficial or detrimental effect on consumers′ health has resulted in substantial changes to the consumption of certain products. A recent CBS 60 Minutes program, The French Paradox, highlighted the health issues concerning red wine consumption. As a result, red wine sales have climbed significantly. Discusses the managerial implications for preparing and reacting to similar situations.
Dodd, T.H. and Morse, S. (1994), "The Impact of Media Stories Concerning Health Issues on Food Product Sales: Management Planning and Responses", Journal of Consumer Marketing, Vol. 11 No. 2, pp. 17-24. https://doi.org/10.1108/07363769410058894
MCB UP Ltd
Copyright © 1994, MCB UP Limited