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The Impact of Media Stories Concerning Health Issues on Food Product Sales: Management Planning and Responses

Tim H. Dodd (Interim Director, Texas Wine Marketing Research Institute, College of Human Sciences, Texas Tech University.)
Steve Morse (State Economist, Georgia Small Business Development Center and Institute for Community and Area Development, University of Georgia.)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 1 June 1994

1799

Abstract

Consumer interest concerning the health aspects of food products has grown in recent years. Consequently, media attention to scientific studies about the beneficial or detrimental effect on consumers′ health has resulted in substantial changes to the consumption of certain products. A recent CBS 60 Minutes program, The French Paradox, highlighted the health issues concerning red wine consumption. As a result, red wine sales have climbed significantly. Discusses the managerial implications for preparing and reacting to similar situations.

Keywords

Citation

Dodd, T.H. and Morse, S. (1994), "The Impact of Media Stories Concerning Health Issues on Food Product Sales: Management Planning and Responses", Journal of Consumer Marketing, Vol. 11 No. 2, pp. 17-24. https://doi.org/10.1108/07363769410058894

Publisher

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MCB UP Ltd

Copyright © 1994, MCB UP Limited

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