TY  - JOUR
AB  - Discusses the adoption and diffusion of product innovations among
consumers. Examines the Cultural Anchoring model of diffusion, which
comprises five sub‐areas: innovation process, trial/adoption process,
diffusion process, assimilation/cultural anchoring, and aftermath.
Surmises that certain technological innovations may foster a highly
involving psychological dependence, with the individual′s self‐concept
becoming strongly linked to his or her mastery over a new technology
VL  - 9
IS  - 4
SN  - 0736-3761
DO  - 10.1108/07363769210037060
UR  - https://doi.org/10.1108/07363769210037060
AU  - LaTour Michael S.
AU  - Roberts Scott D.
PY  - 1992
Y1  - 1992/01/01
TI  - Cultural Anchoring and Product Diffusion
T2  - Journal of Consumer Marketing
PB  - MCB UP Ltd
SP  - 29
EP  - 33
Y2  - 2024/04/26
ER  -