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Applying Creative Thinking Techniques to Everyday Problems

David Tanner (Founder and former Director, du Pont Center for Creativity & Innovation)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 1 April 1992

Abstract

Discusses the virtues of creativity as the first part of a process enabling companies to outperform their competitors. Considers five techniques for stimulating creativity, with examples of applications of each: lateral thinking, metaphoric thinking, positive thinking, association trigger, and capturing and interpreting dreams. Surmises that creative thinking relies on practice and the right environment as well as education in techniques.

Keywords

Citation

Tanner, D. (1992), "Applying Creative Thinking Techniques to Everyday Problems", Journal of Consumer Marketing, Vol. 9 No. 4, pp. 23-28. https://doi.org/10.1108/07363769210037051

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited