TY  - JOUR
AB  - Describes a study reviewing recent histories of new product ideas
in order to devise a framework of their sources. Proposes a
classification of sources for new product ideas through laboratory,
management, company situation, distribution, supplier, consumer,
marketplace, foreign products, and government regulations. Surmises that
successful innovation requires an understanding of the sources of new
ideas, and that the proposed framework is more effective than other
paradigms.
VL  - 9
IS  - 2
SN  - 0736-3761
DO  - 10.1108/07363769210036980
UR  - https://doi.org/10.1108/07363769210036980
AU  - Stasch Stanley F.
AU  - Lonsdale Ronald T.
AU  - LaVenka Noel M.
PY  - 1992
Y1  - 1992/01/01
TI  - Developing a Framework for Sources of New Product Ideas
T2  - Journal of Consumer Marketing
PB  - MCB UP Ltd
SP  - 5
EP  - 15
Y2  - 2024/04/25
ER  -