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Developing a Framework for Sources of New Product Ideas

Stanley F. Stasch (Charles H. Kellstadt Professor of Marketing at Loyola University)
Ronald T. Lonsdale (Associate Professor of Marketing in the Graduate School of Business at Loyola University of Chicago)
Noel M. LaVenka (Assistant Professor of Marketing in the Graduate School of Business at Loyola University of Chicago)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 1 February 1992

Abstract

Describes a study reviewing recent histories of new product ideas in order to devise a framework of their sources. Proposes a classification of sources for new product ideas through laboratory, management, company situation, distribution, supplier, consumer, marketplace, foreign products, and government regulations. Surmises that successful innovation requires an understanding of the sources of new ideas, and that the proposed framework is more effective than other paradigms.

Keywords

Citation

Stasch, S.F., Lonsdale, R.T. and LaVenka, N.M. (1992), "Developing a Framework for Sources of New Product Ideas", Journal of Consumer Marketing, Vol. 9 No. 2, pp. 5-15. https://doi.org/10.1108/07363769210036980

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited