Developing a Framework for Sources of New Product Ideas

Abstract

Describes a study reviewing recent histories of new product ideas in order to devise a framework of their sources. Proposes a classification of sources for new product ideas through laboratory, management, company situation, distribution, supplier, consumer, marketplace, foreign products, and government regulations. Surmises that successful innovation requires an understanding of the sources of new ideas, and that the proposed framework is more effective than other paradigms.

Citation

Stasch, S.F., Lonsdale, R.T. and LaVenka, N.M. (1992), "Developing a Framework for Sources of New Product Ideas", Journal of Consumer Marketing, Vol. 9 No. 2, pp. 5-15. https://doi.org/10.1108/07363769210036980