TY  - JOUR
AB  - Considers the successful implementation of a target marketing
strategy by a small US firm introducing a new insecticide brand.
Examines how the market was broken down by geography, ethnic group and
demography, and how this was used to target consumers through
advertising. Surmises that target marketing allows small firms with
limited resources to successfully make an impact against bigger players
with greater resources.
VL  - 9
IS  - 3
SN  - 0736-3761
DO  - 10.1108/07363769210035198
UR  - https://doi.org/10.1108/07363769210035198
AU  - Freeman Kenneth M.
PY  - 1992
Y1  - 1992/01/01
TI  - Target marketing: The Logic Of It All
T2  - Journal of Consumer Marketing
PB  - MCB UP Ltd
SP  - 15
EP  - 18
Y2  - 2024/04/26
ER  -