TY  - JOUR
AB  - Examines the mature market, defined as consumers age 50 years or
older, and reviews 33 segmentation methods for the mature market and
identifies five key segmentation criteria: discretionary income, health,
activity level, discretionary time, and response to others. Integrates
methods devised by other researchers and provides marketers with a
step‐by‐step, actionable segmentation method based on these five
criteria. Offers implications for managers.
VL  - 8
IS  - 4
SN  - 0736-3761
DO  - 10.1108/07363769110035126
UR  - https://doi.org/10.1108/07363769110035126
AU  - Fitzgerald Bone Paula
PY  - 1991
Y1  - 1991/01/01
TI  - Identifying mature segments
T2  - Journal of Consumer Marketing
PB  - MCB UP Ltd
SP  - 19
EP  - 32
Y2  - 2024/04/25
ER  -