Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/08876049110035558. When citing the article, please cite: Ashok K. Gupta, Everett M. Rogers, (1991), “Internal Marketing: Integrating R&D and Marketing Within the Organization”, Journal of Services Marketing, Vol. 5 Iss: 2, pp. 55 - 68.

Citation

(1991), "Erratum", Journal of Consumer Marketing, Vol. 8 No. 3, pp. 5-18. https://doi.org/10.1108/07363769110035036