TY  - JOUR
AB  - This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000002520. When citing the article, please cite: Robert W. Boozer, David C. Wyld, James Grant, (1990) “Using Metaphor to Create More Effective Sales Messages”, Journal of Services Marketing, Vol. 4 Iss: 3, pp. 63 - 71.
VL  - 8
IS  - 2
SN  - 0736-3761
DO  - 10.1108/07363769110035027
UR  - https://doi.org/10.1108/07363769110035027
PY  - 1991
Y1  - 1991/01/01
TI  - Erratum
T2  - Journal of Consumer Marketing
PB  - MCB UP Ltd
SP  - 59
EP  - 67
Y2  - 2024/04/20
ER  -