Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000002520. When citing the article, please cite: Robert W. Boozer, David C. Wyld, James Grant, (1990) “Using Metaphor to Create More Effective Sales Messages”, Journal of Services Marketing, Vol. 4 Iss: 3, pp. 63 - 71.

Citation

(1991), "Erratum", Journal of Consumer Marketing, Vol. 8 No. 2, pp. 59-67. https://doi.org/10.1108/07363769110035027