TY - JOUR AB - This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000002507. When citing the article, please cite: Malcolm H.B. McDonald, (1990) “Ten Barriers to Marketing Planning”, Journal of Services Marketing, Vol. 4 Iss: 2, pp. 5 - 18. VL - 8 IS - 2 SN - 0736-3761 DO - 10.1108/07363769110035018 UR - https://doi.org/10.1108/07363769110035018 PY - 1991 Y1 - 1991/01/01 TI - Erratum T2 - Journal of Consumer Marketing PB - MCB UP Ltd SP - 45 EP - 58 Y2 - 2024/03/29 ER -