TY  - JOUR
AB  - Discusses a conceptual model of consumers′ product evaluation that
should help marketers′ understanding of price setting. Provides a
conceptual model that incorporates acceptable value range and that
examines the influence of price and store name information on quality,
monetary sacrifice, value, and willingness to buy. Argues that unlike
brand name image, which takes considerable time, money and managerial
talent to develop, price and retail outlet are two distinct marketing
tools for making quick position movements in a competitive market.
Concludes that understanding the effects of price and store name
information should lead to more effective and efficient behaviour in the
marketplace by both buyers and sellers.
VL  - 8
IS  - 2
SN  - 0736-3761
DO  - 10.1108/07363769110034974
UR  - https://doi.org/10.1108/07363769110034974
AU  - Dodds William B.
PY  - 1991
Y1  - 1991/01/01
TI  - In search of value: how price and store name information influence buyers′ product perceptions
T2  - Journal of Consumer Marketing
PB  - MCB UP Ltd
SP  - 15
EP  - 24
Y2  - 2024/04/19
ER  -