TY  - JOUR
AB  - Questions the general assumption that once known, market trends
will guide marketing strategies and behaviour. Argues that if marketers
seriously want to find opportunities for new products, they need two
things: (1) insightful analysis and data interpretation, and (2) a
willingness to break new ground, a determination to be different, and a
commitment to be a winner. Examines a number of recent demographic and
technological trends to demonstrate how they can mislead marketers.
VL  - 8
IS  - 1
SN  - 0736-3761
DO  - 10.1108/07363769110034947
UR  - https://doi.org/10.1108/07363769110034947
AU  - Clarke Allen M.
PY  - 1991
Y1  - 1991/01/01
TI  - “Trends” that will impact new products
T2  - Journal of Consumer Marketing
PB  - MCB UP Ltd
SP  - 35
EP  - 40
Y2  - 2024/05/10
ER  -