TY  - JOUR
AB  - Considers the “baby boom” generation, and that all of
them will be the new aging market starting in the 1990s. Argues that
when marketers are considering aging consumers, there are three
demographic issues that must be considered prior to the creation to any
strategy: (1) stereotypes concerning the aging consumer must be done
away with, (2) the aging consumer is not an isolated entity, and (3)
from a psychographic and numbers standpoint, the aging consumer market
of tomorrow is going to much different from the aging consumer market of
today.
VL  - 8
IS  - 1
SN  - 0736-3761
DO  - 10.1108/07363769110034938
UR  - https://doi.org/10.1108/07363769110034938
AU  - Leventhal Richard C.
PY  - 1991
Y1  - 1991/01/01
TI  - The aging consumer: what’s all the fuss about anyway?
T2  - Journal of Consumer Marketing
PB  - MCB UP Ltd
SP  - 29
EP  - 34
Y2  - 2024/04/19
ER  -