This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000002751. When citing the article, please cite: Allan J. MaGrath, (1991), “Ten Timeless Truths about Pricing”, Journal of Business & Industrial Marketing, Vol. 6 Iss: 3/4, pp. 15 - 2.
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