Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000002751. When citing the article, please cite: Allan J. MaGrath, (1991), “Ten Timeless Truths about Pricing”, Journal of Business & Industrial Marketing, Vol. 6 Iss: 3/4, pp. 15 - 2.

Citation

(1991), "Erratum", Journal of Consumer Marketing, Vol. 8 No. 1, pp. 5-13. https://doi.org/10.1108/07363769110034893