Customer Centricity: What It Is, What It Isn't, and Why It Matters

James E. Harris (St Norbert College De Pere, Wisconsin, USA)

Journal of Consumer Marketing

ISSN: 0736-3761

Publication date: 27 July 2012

Keywords

Citation

Harris, J.E. (2012), "Customer Centricity: What It Is, What It Isn't, and Why It Matters", Journal of Consumer Marketing, Vol. 29 No. 5, pp. 392-393. https://doi.org/10.1108/07363761211247523

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Publisher

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Emerald Group Publishing Limited

Copyright © 2012, Emerald Group Publishing Limited

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