To read the full version of this content please select one of the options below:

The Referral Engine: Teaching Your Business to Market Itself

Andrea J.S. Stanaland (Associate Professor of Marketing, Radford University, Radford, Virginia, USA)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 1 November 2011

Keywords

Citation

Stanaland, A.J.S. (2011), "The Referral Engine: Teaching Your Business to Market Itself", Journal of Consumer Marketing, Vol. 28 No. 7, pp. 550-551. https://doi.org/10.1108/07363761111181554

Publisher

:

Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited