The New Launch Plan: 152 Tips, Tactics and Trends from the Most Memorable New Products
Donovan Hardenbrook
(President, Leap Innovation LLC)
429
Keywords
Citation
Hardenbrook, D. (2011), "The New Launch Plan: 152 Tips, Tactics and Trends from the Most Memorable New Products", Journal of Consumer Marketing, Vol. 28 No. 7, pp. 550-550. https://doi.org/10.1108/07363761111181545
Publisher
:Emerald Group Publishing Limited
Copyright © 2011, Emerald Group Publishing Limited