To read the full version of this content please select one of the options below:

The New Launch Plan: 152 Tips, Tactics and Trends from the Most Memorable New Products

Donovan Hardenbrook (President, Leap Innovation LLC)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 1 November 2011

Downloads

429

Keywords

Citation

Hardenbrook, D. (2011), "The New Launch Plan: 152 Tips, Tactics and Trends from the Most Memorable New Products", Journal of Consumer Marketing, Vol. 28 No. 7, pp. 550-550. https://doi.org/10.1108/07363761111181545

Publisher

:

Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited

Related articles