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Connecting with Consumers: Marketing for New Marketplace Realities

Marianna Sigala (Department of Business Administration, University of the Aegean, Chios Island, Greece)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 13 September 2011

Keywords

Citation

Sigala, M. (2011), "Connecting with Consumers: Marketing for New Marketplace Realities", Journal of Consumer Marketing, Vol. 28 No. 6, pp. 462-463. https://doi.org/10.1108/07363761111166001

Publisher

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Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited