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Twitterville. How Businesses Can Thrive in the New Global Neighborhoods

Nigel Bradley (Senior Lecturer, Westminster Business School, University of Westminster, London, UK)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 13 September 2011

Keywords

Citation

Bradley, N. (2011), "Twitterville. How Businesses Can Thrive in the New Global Neighborhoods", Journal of Consumer Marketing, Vol. 28 No. 6, pp. 461-462. https://doi.org/10.1108/07363761111165994

Publisher

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Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited