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Crisis Communication: Theory and Practice

Joyce M. Wolburg (Marquette University, Milwaukee, Wisconsin, USA)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 13 September 2011



Wolburg, J.M. (2011), "Crisis Communication: Theory and Practice", Journal of Consumer Marketing, Vol. 28 No. 6, pp. 459-460.



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