TY  - JOUR
AB  - 
VL  - 28
IS  - 5
SN  - 0736-3761
DO  - 10.1108/07363761111150053
UR  - https://doi.org/10.1108/07363761111150053
AU  - Parsons Amy L.
PY  - 2011
Y1  - 2011/01/01
TI  - Advertising & The Business of Brands: An Introduction to Careers & Concepts in Advertising & Marketing
T2  - Journal of Consumer Marketing
PB  - Emerald Group Publishing Limited
SP  - 387
EP  - 388
Y2  - 2024/04/20
ER  -