To read the full version of this content please select one of the options below:

Beyond Experience: Culture, Consumer and Brand

Sharon V. Thach (College of Business, Tennessee State University, Nashville, TN, United States of America)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 2 August 2011

Keywords

Citation

Thach, S.V. (2011), "Beyond Experience: Culture, Consumer and Brand", Journal of Consumer Marketing, Vol. 28 No. 5, pp. 385-386. https://doi.org/10.1108/07363761111150035

Publisher

:

Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited