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Beyond Experience: Culture, Consumer and Brand

Sharon V. Thach (College of Business, Tennessee State University, Nashville, TN, United States of America)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 2 August 2011



Thach, S.V. (2011), "Beyond Experience: Culture, Consumer and Brand", Journal of Consumer Marketing, Vol. 28 No. 5, pp. 385-386.



Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited