TY  - JOUR
AB  - 
VL  - 28
IS  - 3
SN  - 0736-3761
DO  - 10.1108/07363761111127699
UR  - https://doi.org/10.1108/07363761111127699
AU  - Guang Tian Robert
PY  - 2011
Y1  - 2011/01/01
TI  - International Communications Strategy: Development in Cross‐cultural Communications, PR and Social Media
T2  - Journal of Consumer Marketing
PB  - Emerald Group Publishing Limited
SP  - 242
EP  - 244
Y2  - 2024/04/20
ER  -