International Communications Strategy: Development in Cross‐cultural Communications, PR and Social Media

Robert Guang Tian (Medaille College, Buffalo, NY, USA)

Journal of Consumer Marketing

ISSN: 0736-3761

Publication date: 3 May 2011

Abstract

Keywords

Citation

Guang Tian, R. (2011), "International Communications Strategy: Development in Cross‐cultural Communications, PR and Social Media", Journal of Consumer Marketing, Vol. 28 No. 3, pp. 242-244. https://doi.org/10.1108/07363761111127699

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Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited

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