Memorable Customer Experiences – A Research Anthology

Anne‐Flore Maman (ESSEC Business School, Cergy, France)

Journal of Consumer Marketing

ISSN: 0736-3761

Publication date: 3 May 2011

Abstract

Keywords

Citation

Maman, A. (2011), "Memorable Customer Experiences – A Research Anthology", Journal of Consumer Marketing, Vol. 28 No. 3, pp. 241-242. https://doi.org/10.1108/07363761111127680

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Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited

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