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Anatomy of a Trend

Michael P. Lillis (Medaille College, Buffalo, New York, USA)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 1 August 2008



Lillis, M.P. (2008), "Anatomy of a Trend", Journal of Consumer Marketing, Vol. 25 No. 5, pp. 327-328.



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