Anatomy of a Trend
Michael P. Lillis
(Medaille College, Buffalo, New York, USA)
Abstract
Keywords
Citation
Lillis, M.P. (2008), "Anatomy of a Trend", Journal of Consumer Marketing, Vol. 25 No. 5, pp. 327-328. https://doi.org/10.1108/07363760810890589
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:Emerald Group Publishing Limited
Copyright © 2008, Emerald Group Publishing Limited
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