TY  - JOUR
AB  - 
VL  - 25
IS  - 4
SN  - 0736-3761
DO  - 10.1108/07363760810882489
UR  - https://doi.org/10.1108/07363760810882489
AU  - Keyes Sylvia
PY  - 2008
Y1  - 2008/01/01
TI  - ONE – A Consumer Revolution for Business
T2  - Journal of Consumer Marketing
PB  - Emerald Group Publishing Limited
SP  - 264
EP  - 265
Y2  - 2024/04/18
ER  -