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ONE – A Consumer Revolution for Business

Sylvia Keyes (Bridgewater State College, Bridgewater, Massachusetts, USA)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 27 June 2008

Keywords

Citation

Keyes, S. (2008), "ONE – A Consumer Revolution for Business", Journal of Consumer Marketing, Vol. 25 No. 4, pp. 264-265. https://doi.org/10.1108/07363760810882489

Publisher

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Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited