TY  - JOUR
AB  - 
VL  - 25
IS  - 4
SN  - 0736-3761
DO  - 10.1108/07363760810882470
UR  - https://doi.org/10.1108/07363760810882470
AU  - Romm David L.
PY  - 2008
Y1  - 2008/01/01
TI  - Smart World: Breakthrough Creativity and the New Science of Ideas
T2  - Journal of Consumer Marketing
PB  - Emerald Group Publishing Limited
SP  - 263
EP  - 264
Y2  - 2024/04/25
ER  -