What Consumers Really Want: Authenticity
Traci Warrington
(Salve Regina University, Newport, Rhode Island, USA)
Abstract
Keywords
Citation
Warrington, T. (2008), "What Consumers Really Want: Authenticity", Journal of Consumer Marketing, Vol. 25 No. 4, pp. 262-263. https://doi.org/10.1108/07363760810882461
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:Emerald Group Publishing Limited
Copyright © 2008, Emerald Group Publishing Limited
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