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What Consumers Really Want: Authenticity

Traci Warrington (Salve Regina University, Newport, Rhode Island, USA)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 27 June 2008



Warrington, T. (2008), "What Consumers Really Want: Authenticity", Journal of Consumer Marketing, Vol. 25 No. 4, pp. 262-263.



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Copyright © 2008, Emerald Group Publishing Limited