Communicating with the Multicultural Consumer: Theoretical and Practical Perspectives
Kirk Hazlett
(Curry College, Milton, Massachusetts, USA)
Abstract
Keywords
Citation
Hazlett, K. (2008), "Communicating with the Multicultural Consumer: Theoretical and Practical Perspectives", Journal of Consumer Marketing, Vol. 25 No. 4, pp. 261-262. https://doi.org/10.1108/07363760810882452
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:Emerald Group Publishing Limited
Copyright © 2008, Emerald Group Publishing Limited
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