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Communicating with the Multicultural Consumer: Theoretical and Practical Perspectives

Kirk Hazlett (Curry College, Milton, Massachusetts, USA)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 27 June 2008

Keywords

Citation

Hazlett, K. (2008), "Communicating with the Multicultural Consumer: Theoretical and Practical Perspectives", Journal of Consumer Marketing, Vol. 25 No. 4, pp. 261-262. https://doi.org/10.1108/07363760810882452

Publisher

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Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited