To read the full version of this content please select one of the options below:

Inside Her Pretty Little Head: A New Theory of Female Motivation and What It Means for Marketing

Rosemary Polegato (Mount Allison University, Sackville, Canada)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 2 May 2008

Keywords

Citation

Polegato, R. (2008), "Inside Her Pretty Little Head: A New Theory of Female Motivation and What It Means for Marketing", Journal of Consumer Marketing, Vol. 25 No. 3, pp. 193-194. https://doi.org/10.1108/07363760810870725

Publisher

:

Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited