To read the full version of this content please select one of the options below:

Your Gut Is Still Not Smarter than Your Head: How Disciplined, Fact‐based Marketing Can Drive Extraordinary Growth and Profits

Suzanne Bade (Upromise Investments, Inc., Stoughton, Massachusetts, USA)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 2 May 2008

Keywords

Citation

Bade, S. (2008), "Your Gut Is Still Not Smarter than Your Head: How Disciplined, Fact‐based Marketing Can Drive Extraordinary Growth and Profits", Journal of Consumer Marketing, Vol. 25 No. 3, pp. 193-193. https://doi.org/10.1108/07363760810870716

Publisher

:

Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited