To read the full version of this content please select one of the options below:

How to Succeed at Retail: Winning Case Studies and Strategies for Retailers and Brands

Karen P. Gonçalves (Ann Taylor Stores, Los Angeles, California, USA)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 2 May 2008

Keywords

Citation

Gonçalves, K.P. (2008), "How to Succeed at Retail: Winning Case Studies and Strategies for Retailers and Brands", Journal of Consumer Marketing, Vol. 25 No. 3, pp. 192-193. https://doi.org/10.1108/07363760810870707

Publisher

:

Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited