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Made to Stick

William B. Mesa (School of Business and Leadership, Colorado Christian University, Lakewood, Colorado, USA)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 21 March 2008



Mesa, W.B. (2008), "Made to Stick", Journal of Consumer Marketing, Vol. 25 No. 2, pp. 133-134.



Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited