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Baby Boomers and Their Parents: Surprising Findings about Their Lifestyles, Mindsets, and Well‐being

George R. Cook (Simon Graduate School of Business, University of Rochester, Rochester, New York, USA)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 21 March 2008

Keywords

Citation

Cook, G.R. (2008), "Baby Boomers and Their Parents: Surprising Findings about Their Lifestyles, Mindsets, and Well‐being", Journal of Consumer Marketing, Vol. 25 No. 2, pp. 130-132. https://doi.org/10.1108/07363760810858864

Publisher

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Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited