TY  - JOUR
AB  - 
VL  - 25
IS  - 1
SN  - 0736-3761
DO  - 10.1108/07363760810845444
UR  - https://doi.org/10.1108/07363760810845444
AU  - Wolburg Joyce M.
PY  - 2008
Y1  - 2008/01/01
TI  - Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business
T2  - Journal of Consumer Marketing
PB  - Emerald Group Publishing Limited
SP  - 66
EP  - 67
Y2  - 2024/05/06
ER  -