Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business

Joyce M. Wolburg (Marquette University, Milwaukee, Wisconsin, USA)

Journal of Consumer Marketing

ISSN: 0736-3761

Publication date: 25 January 2008

Abstract

Keywords

Citation

Wolburg, J. (2008), "Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business", Journal of Consumer Marketing, Vol. 25 No. 1, pp. 66-67. https://doi.org/10.1108/07363760810845444

Download as .RIS

Publisher

:

Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.
To rent this content from Deepdyve, please click the button.