TY - JOUR AB - VL - 25 IS - 1 SN - 0736-3761 DO - 10.1108/07363760810845435 UR - https://doi.org/10.1108/07363760810845435 AU - Hazlett Kirk PY - 2008 Y1 - 2008/01/01 TI - Ads to Icons: How Advertising Succeeds in a Multimedia Age T2 - Journal of Consumer Marketing PB - Emerald Group Publishing Limited SP - 65 EP - 66 Y2 - 2024/03/28 ER -