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Boom. Marketing to the Ultimate Power Consumer – The Baby Boomer Woman

Traci Warrington (Salve Regina University, Newport, Rhode Island, USA)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 8 May 2007

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Citation

Warrington, T. (2007), "Boom. Marketing to the Ultimate Power Consumer – The Baby Boomer Woman", Journal of Consumer Marketing, Vol. 24 No. 3, pp. 182-183. https://doi.org/10.1108/07363760710746193

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Emerald Group Publishing Limited

Copyright © 2007, Emerald Group Publishing Limited

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