To read this content please select one of the options below:

Psychological and environmental antecedents of impulse buying tendency in the multichannel shopping context

Jihye Park (Hankuk University of Foreign Studies, Seoul, South Korea)
Sharron J. Lennon (Department of Consumer and Textile Sciences, The Ohio State University, Columbus, Ohio, USA)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 1 February 2006

8682

Abstract

Purpose

The purpose of this study is to examine the effect of psychological traits and shopping environmental factors on impulse buying tendency via television shopping programs and to reflect the inherent nature of the impulsive television shopping environment in the USA as well as the traditional retail channel.

Design/methodology/approach

A total of 154 questionnaires were returned from multichannel customers who purchased apparel from television shopping programs and traditional retail stores.

Findings

Five causal relationships among impulse buying and interaction tendencies in both television and retail settings and TV shopping program browsing duration proposed in this study were confirmed through structural equation modeling.

Research limitations/implications

This study adds valuable empirical findings to the literature on the distribution channel relationship by examining buying behavior of multichannel customers as well as some theoretical implications for impulse buying‐related theories.

Originality/value

This study provides insights for customer impulse buying behavior in the multiple shopping environments.

Keywords

Citation

Park, J. and Lennon, S.J. (2006), "Psychological and environmental antecedents of impulse buying tendency in the multichannel shopping context", Journal of Consumer Marketing, Vol. 23 No. 2, pp. 56-66. https://doi.org/10.1108/07363760610654998

Publisher

:

Emerald Group Publishing Limited

Copyright © 2006, Emerald Group Publishing Limited

Related articles