TY - JOUR AB - VL - 23 IS - 1 SN - 0736-3761 DO - 10.1108/07363760610641172 UR - https://doi.org/10.1108/07363760610641172 AU - Keyes Sylvia PY - 2006 Y1 - 2006/01/01 TI - The New Marketing Conversation: Creating and Strengthening Relationships between Buyers and Sellers T2 - Journal of Consumer Marketing PB - Emerald Group Publishing Limited SP - 49 EP - 50 Y2 - 2024/04/19 ER -