TY  - JOUR
AB  - 
VL  - 23
IS  - 1
SN  - 0736-3761
DO  - 10.1108/07363760610641163
UR  - https://doi.org/10.1108/07363760610641163
AU  - Bello Sabrina
PY  - 2006
Y1  - 2006/01/01
TI  - The Marketing Playbook
T2  - Journal of Consumer Marketing
PB  - Emerald Group Publishing Limited
SP  - 49
EP  - 49
Y2  - 2024/05/14
ER  -